Apple’s media event Tuesday in Chicago was unique, from the venue to the laser focus on a single topic to the lack of a live video stream. But like all Apple media events, some parties walked away strengthened–and others were left looking sad by the side of the road. Here’s a look at the winners and losers from Tuesday.
The winners
The iPad. Apple hasn’t always shown the kind of love for the iPad that it has done for its much more successful cousin the iPhone, but this day was the iPad’s day to shine, and that’s an important day in any product’s life. The iPad has gained momentum since Apple split the product line in two, and both the $329 iPad and the pricey iPad Pro models have seemingly sold well.
