The success of Apple’s new video streaming service might come down to price, not content

In less than two weeks, Tim Cook and Eddy Cue will take the stage to finally unveil Apple’s new video streaming service. The thinly veiled ”Show time” event will focus on Apple’s new services push, and we’re all expecting to get out first look at Apple’s new Netflix-style streaming service.

But a new report from Bloomberg’s Mark Gurman suggests that the new service might be light on original content. Instead, Apple is reportedly “racing” to nail down third-party premium content for the service to augment the lack of original programming at launch. According to Gurman, Apple’s original movies and TV shows are “still in development,” and the company isn’t planning on releasing its first shows until “later in the year at the earliest.”

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