Apple 2019 year in review: A breakout year for services

In 2018, Apple seemed to primarily address long-held grievances of its fans. Long-overlooked products were finally updated, a smart speaker (suspicious by its absence from Apple’s portfolio) was launched, and iOS 12 put a big emphasis on performance and reliability.

This year took Apple in an expected but still exciting new direction. Product updates were welcome but not surprising, and the company didn’t enter a new product category. Instead, the company’s big push into services defined the year. That, and a rough set of software launches.

Here are the hits, misses, and major releases from Apple in 2019.

Operating System snags

While there’s a lot to like about iOS 13 and iPadOS 13, it’s hard to see them as revolutionary. Features like Dark Mode, better Siri voice, a swiping keyboard, and a new CarPlay interface are less about innovation and more about finally addressing grips that customers have had for years.

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