Bigger is better. So says the old adage, anyway. But, to paraphrase Sir Isaac Newton, every adage has an equal and opposite, uh, re-adage. Case in point: good things come in small packages.
Lately, though, Apple seems to have fixated on the former adage. The company churns out larger and larger phones, laptops, and iPads, and while there are clearly plenty of customers who covet those expansive devices, the chunk of the market that might prefer something a little more compact is increasingly left out in the cold.
As someone who sees the value in smaller devices, I feel like there are a number of great opportunities for Apple to consider shrinking down some of its product lines—and not just when it comes to the old “razor thin” approach. So, let’s get small.
