Hey there: Apple’s public fight with one developer

In the wee hours before Monday’s WWDC keynote, Apple managed to smooth things over with Basecamp, the two having fallen into a very public disagreement over the rejection of an app update to Basecamp’s cross-platform email service, Hey.

That’s the name of it. It’s called “Hey.” That’s not just how the kids talk now, putting “Hey” at the end of sentences. It might be, The Macalope doesn’t really know. It’s not how he was using it in that sentence, hey.

He was using it that way in that sentence.

The 1.0 release of Hey had been approved by Apple but the 1.0.1 update was rejected under the argument that it should never have been approved in the first place because it didn’t implement Apple’s purchasing mechanism so the app didn’t work immediately. This rightly incensed Basecamp’s management which shot back on Twitter and the company’s website, saying Apple was acting like “gangsters.”

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