Apple to unveil new products at September 15 event

While rumors have been swirling of an October iPhone event or a quiet Apple Watch launch leading into an unconventional fall update season, it turns out things won’t be all that different after all. Apple announced on Tuesday that the first of its annual fall events will be held on Tuesday, September 15, only about a week later than usual.

The event invitation features a doodled Apple logo in blue with “Time Flies” below it, which appears to be a thinly veiled reference to a new Apple Watch. If you open the invite using Safari’s AR viewer on an iPhone, it will animate into “9.15” and then back to the Apple logo.

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