Updated 10/01/20: Apple announced the Apple Watch SE and Series 6, Fitness+ service, Apple One bundle, and new iPads at an event in September. We expect an iPhone 12 event in October.
Apple doesn’t often participate in big industry-wide events like CES or E3. The most valuable company in the world holds its own events, thank you very much. Several times a year, Apple invites the press and industry professionals out to a theater to hear all about its latest products and services. Apple calls these “Special Events,” and streams them online to its millions of fans.
