Apple on Wednesday announced that on Tuesday, March 8, the company will hold a special event” at 10 a.m. Pacific. The event will stream live on Apple.com and will also be available through the TV app on Apple devices and on Apple TV.
Invitations sent by Apple to the media and others include the tagline, “Peek performance” and a 3D variation of the original Apple logo with six colors. Apple doesn’t disclose what products it will announce in the invitation, but the invite’s art and tagline drive speculation. There’s also an AR animation when you view the event page in Safari on an iPhone.
Apple has another AR surprise when you visit the Peek Performance event page on an iPhone. pic.twitter.com/I1NE8JokYG
— Macworld (@macworld) March 2, 2022
We will almost certainly see a new iPhone SE with 5G, which has traditionally been released in the spring, and the current model is due for an update. Reports have also stated that Apple could release a new iPad Air, updates to the Mac mini lineup, and a new larger companion to the 24-inch iMac. We could also see smaller announcements, such as updates to Apple’s services.
But the tagline suggests more. It’s been nearly 16 months since Apple released the M1 chip, its first Apple-made processor for Macs, so that could mean it’s time for an update with the rumored M2. And the six-colored logo could hint at a new consumer Mac available in different colors like the 24-inch iMac. Reports are that Apple is working on a revamped MacBook Air, its most affordable laptop, and the timing for its release at this event seems right.
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The “Peek performance” tagline and the 3D logo will definitely lead to grander speculative thoughts, however. Rumors of Apple’s work with AR/VR headset has picked up in recent month, and the invite could make people think Apple is going to reveal its headset. If the company does that, this will be Tim Cook’s signature event.
