Even Heineken thinks its new metaverse ‘beer’ is a dumb publicity stunt

Screenshot of the exterior of Heineken's metaverse brewery in Decentraland.

Heineken wants to have its metaverse beer and drink it, too.

The brewer is the latest company, and second beer manufacturer, to jump on the metaverse bandwagon with its Thursday release of Heineken Silver — a "virtual beer" that the company insists is,...

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