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3 Metrics that Will Change the Way You Market on Facebook

Amy Porterfield is the co-author of Facebook Marketing All-In-One for Dummies and creator of the Facebook marketing training program, FBinfluence. You can join her on Facebook at facebook.com/AmyPorterfield or read her blog at AmyPorterfield.com. Facebook isn’t just the largest social … Continue reading

Pinterest for Brands: 5 Hot Tips

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. We’ve all been hearing a lot about Pinterest lately, so you’re probably wondering whether you should … Continue reading

Bing Ditches ‘Decision Engine’ Tagline in New Ad Campaign [VIDEO]

Video: Bing is for #Doing: Kevin Pearce’s Story Bing, Microsoft’s search engine, is launching an ad campaign this weekend featuring winter sports athletes whose can-do spirit underscores the brand’s new tagline, “Bing is for Doing.” The first such ad, featured … Continue reading

Senator Reid: PIPA Vote Postponed

The anti-SOPA Day of Protest ripples continue to spread. On Friday morning, Senate Majority Leader Harry Reid (D-NV) put the brakes on a PROTECT IP Act (PIPA) cloture vote. The vote was originally scheduled for Tuesday, Jan. 24. “In light … Continue reading

Mitt Romney: SOPA is a Threat to Freedom of Speech

Republican presidential hopefuls weighed in on the controversial Stop Online Piracy Act (SOPA) on Thursday night during a debate in Charleston, South Carolina. Each of the remaining potential nominees — Newt Gingrich, Mitt Romney, Rick Santorum and Ron Paul — … Continue reading

Space Agencies Put Moon Base Back on the Table

Russian Space Agency Roscosmos is considering the construction of a permanent base on the moon, according to a report. The agency is in talks with the European Space Agency (ESA) and NASA to turn this dream into reality. “We don’t … Continue reading

Why the iPad Won’t Transform Education — Yet

Apple’s announcement on Thursday that it would be introducing a new iPad textbook experience and iBooks authoring tool presents huge opportunities for technology in classrooms. The company is selling textbooks from McGraw-Hill, Pearson and Houghton Mifflin at a price comparable … Continue reading

Newt Gingrich Posts Income Tax Return on the Internet During Debate

As a debate began between the Republican presidential candidates, Newt Gingrich released his 2010 federal income tax return, placing it on the Internet for all to see. In an obvious political ploy to goad his opponent Mitt Romney into revealing … Continue reading

This is How Apple Changes Education, Forever

Apple’s plan to bring iPad textbooks to schools across America and around the world via iBooks 2 and iBooks Author is nothing short of a revolution. It could mean the end of giant, overused dog-eared volumes jammed into bulging backpacks … Continue reading

Today’s Top Stories: iBooks Author, Google Quarterly Earnings, Anonymous Attacks

Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. Today, we’re looking at three particularly interesting stories. Apple Unveils Ebook Authoring Software iBooks … Continue reading