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We’ve seen this deal from grocery stores and apparel retailers — but a buy two get one free tablet deal? BlackBerry is now offering business customers a free PlayBook tablet computer with every two purchased, in a new marketing plan … Continue reading →

J. P. Gownder is vice president and research director at Forrester Research, where he leads a team that serves consumer product strategy professionals. You can follow him on Twitter at @jgownder and read his blog or his team’s blog. Between … Continue reading →

The 3-year-old Klout has already become the industry standard for measuring social media reach and influence, but the company no longer has that market to itself. The Sarasota, Fla.-based PROskore is testing the waters for a sort of Klout for … Continue reading →

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: Know Your Twitter Followers Quick … Continue reading →

Nokia‘s share of the global handset market fell 5% in the third quarter compared to the same period a year ago. However, Nokia still owns the largest portion of the market, having shipped 106.6 million mobile phones — or 27.3% … Continue reading →

Netflix CEO Reed Hastings says entrepreneurs can’t be afraid to move fast on enormous opportunities, even when mistakes are made. At the f.ounders conference in Dublin, Hastings openly discussed the controversies that have erupted at Netflix since its decision to … Continue reading →

If you have a crowd of people collaborating with large files synchronized by Dropbox, you might be interested in this new offering from the online file synchronization service, called Dropbox for Teams. It works the same way as the regular … Continue reading →

The first photos of Motorola’s next big Android 4G LTE release, the Droid4, have surfaced, just one day after the handset manufacturer’s super-thin, super-light, 4G-sporting Motorola Droid Razr went on sale at Verizon. The biggest difference between the Droid Razr … Continue reading →

Guy Nirpaz is the CEO and co-founder of Totango, which analyzes user actions on SaaS applications, providing sales teams invaluable information in qualifying prospects and prioritizing people to contact who are most likely to buy (or renew). Customer engagement is … Continue reading →

The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, MA, that makes a full platform of marketing software and tools for lead generation tools. Apart from restaurants, there are few businesses whose fates … Continue reading →