MASHABLE
How an Integrated Marketing Campaign Boosted IKEA’s Sales Over 7%The Modern Media Agency Series is supported by IDG. Where should mobile fit in a promotional campaign? Watch this response to that question from Anna Bager, leader of mobile initiatives at IAB… Media agency MEC and ad agency Ogilvy & Mather faced a tough challenge earlier this year: to gro... Facebook Program Aims to Prevent Suicides Via ChatA new Facebook program aims to prevent suicides by connecting distressed users with counselors via chat. The program, which launched Tuesday, lets friends alert Facebook when users express suicidal thoughts, reports The Associated Press. If your friend posts a comment related to suicide, for ins... CERN Finds Higgs Boson Evidence, But Not Enough to Be ConclusiveHiggs Boson, the particle that could explain the creation and existence of all mass (or, as we like to call it “stuff”), what some call the “God Particle,” has shown itself — maybe. The European Organization for Nuclear Research, also known as CERN this morning unve... ToutApp Brings Sanity To Repetitive Outgoing EmailsThe Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: ToutApp Quick Pitch: ToutApp lets you template and track your emails. Genius Idea: Imp... NBA Fan’s Twitter Stunt Lands Him Job With TeamOn Friday, Mashable brought you the story of two NBA fans who took it upon themselves to help out their favorite team on Twitter, only to receive a legally threatening email. By the end of the day, though, the fans had traded in the Twitter accounts they created for box seats to the Philadelphia ... The 10 Best Mac Apps of 2011The Mac App Store launched at the beginning of 2011 and has already surpassed 100 million downloads. The Mac App Store isn’t the only place for users to get Mac apps — and not all apps (or publishers) are in the Mac App Store — but the uptake amongst developers and users has be... Groupon to Offer Two Tickets Around the World in $10,000 DealGroupon is offering an unforgettable deal Tuesday — that is, if you can really call something with a $20,000 price tag a deal. You can purchase Epic Deal: Jet Set Adventure, consisting of a pair of tickets around the world, through Groupon’s Epic Deals program. For $10,000 you get two... How to Watch the Higgs Boson Announcement LiveTomorrow the European Organization for Nuclear Research, more commonly known as CERN, will reveal something about the Higgs boson. Back-to-back public seminars are scheduled for 2 p.m. Zurich time (8 a.m. Eastern) on Wednesday, Dec. 13, each from one of the main ongoing experiments at the Large H... How to Make a Monkey: Meet the CGI Wizard Who Brought ‘Apes’ to LifeIt’s easy to lose yourself in the digital jungles of Avatar, the widescreen landscapes of The Adventures of Tintin or the uncannily human eyes of Caesar, star of Rise of the Planet of the Apes. It’s also easy to forget that all this wizardry had to be created from scratch by a team o... Microsoft Brings iPad Support to OneNoteMicrosoft just updated its OneNote iOS app to support the iPad. The new version, OneNote 1.3, works on any device running iOS 4.3 or later, including the iPad and iPad 2. Far from being just adding device support, the iPad version of OneNote makes full use of the tablet’s larger screen, wit... |