MASHABLE

When potential dates, employers and friends glance at your online social profiles, what do they see? EyeTrackShop, a startup that runs eye-tracking studies for advertisers, helped Mashable find out by applying its technology to the profile pages of popular social networks. The study used the webc...

Each day, Mashable highlights one noteworthy YouTube video. Check out all our viral video picks. A New Jersey mall abruptly transforms into a stage for a short musical about Santa. One man breaks into song about how “you’re never too old, too old to sit on Santa” and soon a ha...

By now, you’ve probably seen the latest status update on Facebook’s IPO, and it’s a doosey: When the company goes public it will raise $10 billion, bringing its valuation to $100 billion While the value of raising $10 billion is self-evident, Facebook has been a private company...

Spotify is kicking off its first-ever U.S. press conference in New York City on Wednesday, promising a big announcement about a “new direction” for the company. Although the company declined to comment on what to expect at the “What’s next for Spotify?” event, a PR r...

On Tuesday the Federal Trade Commission officially rapped Facebook’s knuckles in a broad-reaching settlement on privacy, alleging the social network misled its users on what they were sharing and with whom. The settlement, which lays out a number of specific rules the service must now abide by,...

Ray Bradbury’s novel Fahrenheit 451 has been released by Simon & Schuster in ebook format for the first time for $9.99. In the famous novel, originally published in paperback in 1953, reading is outlawed and books are burned (Fahrenheit 451 is the temperature at which paper starts burn...

Has someone on your holiday list dropped the hint for a social pet? Or maybe a new social refrigerator? Don’t be surprised if it happens, which brings us to the question: Is it time to drop “social”? Ironic as it may seem – especially given the title of this column –...

Berg, a design studio based in London, has unveiled a small printer that lets you create a personalized, paper-and-ink newspaper from your social feeds. The cube-shaped Little Printer is designed to be cute: It has a stenciled, child-like face, red feet and is small enough to fit in the ...

Duke Greenhill is the founder and CEO of Greenhill+Partners, the premiere agency for bespoke luxury brand marketing. Duke is also available as an independent consultant and speaker at Duke@Greenhill-Partners.com. We all know the four P’s of traditional marketing: product, price, promotion and p...

Among techies and fans of weird Internet news, it’s become a relatively familiar story: An Australian domestic flight lands in Sydney on Friday. Then a passenger’s iPhone 4 goes wild. There’s “a significant amount of dense smoke, accompanied by a red glow” from the p...