MASHABLE

As the lines between search engine optimization and social media continue to blur and form one synergistic effort, it is critical that both small and large companies stay up to date with new opportunities for spreading brand awareness and connecting directly with their audiences. When Google make...

Evernote has unveiled a new browser extension that removes ads and other distractions from the web-reading experience. Evernote Clearly, which is now available for Chrome and soon other browsers, is a simple, one-click button that creates an alternative view of the content you’re reading onl...

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: Identified Quick Pitch: Identified is a professional marketplace that helps users impr...

Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. How can you be persuasive with consumers on social media? One of the best books on persuasion is called Influence, in which author Robert Cialdini describes six elements of effe...

Each day, Mashable highlights one noteworthy YouTube video. Check out all our viral video picks. What would you do if you were a shell? Would you hang-glide on a Dorito? Would you lounge on a raisin? Would you “drive” a bug (not of the Volkswagen variety)? Would you sleep on a piece...

Each day, Mashable highlights one noteworthy YouTube video. Check out all our viral video picks. Google’s secret laboratory, known as “Google X” get the animated treatment, care of our friends at NMA.tv. As you might expect, the Taiwanese news animators managed to get the basi...

J. Kevin Wolfe is Social Instigator for DonorDrive Fundraising Software. A non-profit on LinkedIn is a bit of an oxymoron. As the world’s most popular business networking site, it wasn’t long ago that LinkedIn was no place for a charity. But recently, LinkedIn has seen the value in ca...

Heinz’s plan to sell its new ketchup exclusively via Facebook hit a snag on Monday, but the company addressed it by offering a free bottle to anyone who tried to buy one. The company intended to create a buzz by selling its new Heinz Ketchup blended with Balsamic Vinegar on its Facebook Pa...

Near field communication (NFC) is poised to transition from a niche technology to one that makes a difference in retail, advertising and, soon, business. BlackBerry manufacturer Research in Motion recently revealed it’s focusing on helping businesses use NFC-enabled phones as building secur...

Yahoo has introduced interactive search results for shopping, recipes and entertainment that will appear at the top of search result pages starting Tuesday evening.The new features integrate Yahoo.com content into the top of web search results. “The new capabilities were designed around ma...