MASHABLE

For many digital marketers, the fall of 2011 might be remembered for bringing dynamic advertising to paid search. Google’s newest offering, said to flip “the search engine on its head,” does away with the traditional keyword advertising approach in lieu of matching landing pages...

Layla Revis is vice president of digital influence at Ogilvy PR Worldwide. Her specialties include international affairs, tourism and multicultural marketing. “So long as the dominant culture’s images of the world continue to be sold to others as the image of the world, image makers are being...

At the Mashable Media Summit last Friday, Pete Cashmore provided a broad overview of media’s trajectory. He covered the rapidly advancing mobile industry, the relationship between tablet technology and the current media climate, and social interaction around TV and music. Cashmore touched o...

Nerds and numerologists get ready: the last binary date of the 21st century is approaching. Friday is 11/11/11 — a highly significant date if you believe in the power of numbers. No doubt thousands of us will see the preponderance of ones as a good time to turn over a new leaf — star...

Asteroids Gunner Opening Screens The opening screen is a clear indication that this isn't your father's Asteroids.Click here to view this gallery.An aircraft carrier-sized asteroid zipped by Planet Earth Wednesday. It was hundreds of thousands of miles away from th...

Google has acquired Katango, a startup that has developed advance people-sorting algorithms, in order to improve the quality of Google+ Circles. “Katango was founded a little over a year ago to develop social algorithms that improve people’s online social interaction,” the compa...

Yelp fixed three types of bugs in its iPhone app on Thursday: Bookmarks-related bugs, iOS5 styling and layout bugs and “um… uh, what’s the third one? Let’s see… Bookmarks iOS, layout and the um.. the third one we can’t recall. Oops.” So says the app’...

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: LazyMeter Quick Pitch: LazyMeter is the cure for the overwhelming to-do list. Genius I...

Rick Perry: "Oops" 2012 presidential candidate Rick Perry drew a massive blank Wednesday night during CNBC’s “Your Money, Your Vote” GOP debate. On stage in Michigan, Perry attempted to rattle of...

HTC’s enormous Windows Phone smartphone, the 4.7-inch Titan, will be joining AT&T’s smartphone roster on November 20, the company has announced. The Titan’s 4.7-inch, 800 x 480 pixel screen might be too big for some, but it’s great for multimedia which makes it a sel...