MASHABLE
Why Obama Needs Social Media to Win in 2012Jesse Comart serves as a communications and public affairs consultant at the Glover Park Group (GPG). Before joining GPG, he worked on policy and communications issues for Senate Majority Leader Harry Reid. Follow Jesse on Twitter at @jcomart. It’s no secret that President Obama’s 2008 c... WATCH: Steve Jobs’s Biographer on “60 Minutes” [VIDEO]60 Minutes has posted its two-part interview with Walter Isaacson, the authorized biographer of Apple founder and CEO Steve Jobs, which aired at 7 p.m. local time Sunday evening. We’ve embedded parts one and two below. You can also check out some of the highlights from the transcript here. St... Steve Jobs’s Biographer on “60 Minutes”: The Highlights60 Minutes‘s interview with Walter Isaacson, the authorized biographer of Apple founder and former CEO Steve Jobs, aired on CBS News around the U.S. at 7 p.m. local time Sunday evening. The segment appeared two-and-a-half weeks after Jobs’s passing, and less than 24 hours before Isaac... Why Slacktivism Is UnderratedKatya Andresen is chief strategy officer of Network for Good, author of Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes and blogs at nonprofitmarketingblog.com. You can find her on Twitter @katyaN4G. So called “slacktivists” take easy, social actions in support of a... Apple Refreshes MacBook Pro LineupApple has refreshed its MacBook Pro lineup with new processors and graphics chips Monday without changing any of the prices. The biggest change is in the CPU department: the 13-inch version of the MacBook Pro now comes with either a 2.4 GHz Core i5 or a 2.8 GHZ Core i7 CPU, both dual-core. Th... Grand Theft AppleIt was easy to see that Steve Jobs wasn’t a fan of Google or Android. But I’ll admit, I was surprised by the pure vitriol he expressed towards the search giant’s mobile OS. It was Apple’s commander-in-chief declaring war. I have been reading Walter Isaacson’s biogra... Daring South African Rescue Features Motorcycles and a Cow [VIDEO]Each day, Mashable highlights one noteworthy YouTube video. Check out all our viral video picks. What’s even cooler than being a rally biker on a test run in South Africa? If you’re that guy and you also interrupt your test run in order to save a drowning calf. This video shows an a... Zynga IPO Set for November [REPORT]Zynga‘s long-awaited IPO will hit a week before Thanksgiving, according to a report. The social gaming company, which originally planned to go public in September but had pushed that date back because of the see-sawing stock market. The November date, reported by Reuters, was also cited in... President Obama Adds Tumblr to His List of Social ProfilesPresident Barack Obama, or rather, Obama’s 2012 Campaign, has officially joined Tumblr rounding out his collection of major social networks. Obama gained a reputation as the social media President for the way he used networks such as Facebook and Twitter to galvanize his supporters during... How HP Charms Music’s Biggest Online Influencers With Real-Life PartiesHewlett-Packard recently expanded its Music Influencer program to include more intimate gatherings in a bid to win over some of the music scene’s most-coveted online heavyweights. HP launched the Music Influencer program last year as a way to spread the word about HP products through tradit... |