A collective Internet gasp went up yesterday when, once again, the Apple Watch beat most major watch companies in terms of revenue. It’s not surprising not that the Apple Watch outsold Rolex and Omega and other luxury watch makers. What is surprising is that Rolex and Omega are still fighting this losing battle. Think about the Rolex market, for example....

 Apple announced the latest iPhone yesterday. It’s thinner, faster and has a better screen than the previous model. But of course it does. That’s how these things go. But the phone also lacks things I consider part of my daily life. I’m lost. This iPhone is not for me. Without these two features, I’ll stick with the boring and passé iPhone...

 Apple’s Series 3 smartwatch may look the same on the outside as the previous generation, but what they have inside might help kick the somewhat sleepy wearable category into high gear. To be clear, Apple isn’t the first to put cellular connectivity into a smartwatch — but it is the first to put it into a good smartwatch. Read...

 Apple’s played it a bit cautiously for the last few Apple Watch upgrades — like many others, the company no doubt understands the limitation of the smartwatch form factors. They’re small, so it’s hard to push things too far. The company also doesn’t have much in the way of competition when it comes to market share — the Apple Watch...

 I heard some exchanges among attendees at today’s big Apple event that the iPhone 8 is a 7s in all but name. The sentiment isn’t too far off. Sure, it’s a bit of a dig, but it’s hard to argue the fact that the new phones are mostly refinements of their predecessor. But when you’re building on a foundation like...

 All these years, it seems, Apple’s been holding something back. There are, after all, certain real-world applications one must take into account: mass manufacturing and pricing being the big two. On the iPhone’s 10th anniversary, Apple asks the question of what happens when you throw all that out the window? The answer is the iPhone X. Read More...

 All these years, it seems, Apple’s been holding something back. There are, after all, certain real-world applications one must take into account: mass manufacturing and pricing being the big two. On the iPhone’s 10th anniversary, Apple asks the question of what happens when you throw all that out the window? The answer is the iPhone X. Read More...

 While many expected Apple to push AR capabilities as the hallmark features for newly introduced iDevices, in reality, ARKit was largely a footnote in today’s Apple event as the company focused the bulk of attention on features like Face ID and Animoji. The most notable ARKit announcement was that Apple will be bringing face-tracking support to the AR platform on...

 Apple’s September event is always a big one. And this year is no different. There were new iPhones, a new Apple Watch and even a new Apple TV. Surprisingly, Apple announced not one, not two but three different iPhone models — including a mysterious iPhone X. In case you missed it, here’s everything Apple announced today. Read More...

 Steve Jobs said “Simple can be harder than complex”, so it looks like Apple is taking the easy route. Customers will now have to choose between 8 different iPhones with today’s addition of the iPhone 8, 8 Plus, and X. That’s a tons of specs and options to compare, and we’re not even talking about color or storage size. Now...